About Us

Built on Dirt, Dogs, and Getting After It.

GET UP IN THERE Outfitters was born from a simple idea — life's too short to stay inside. Whether it's a sunrise hike, a dusty trail, or just a Saturday with nowhere to be, we make gear and apparel for people who'd rather be out there than in here.

The brand was co-founded by two partners in crime: Zachary, who handles the human side of things, and Larry — the dog who proves every single day that the best adventures are still ahead of you.

Larry came to my roommate as a rescue in rough shape — poor health, uncertain future, and a whole lot of life left to live. With some love, time, and a whole lot of trail miles, he transformed into the most enthusiastic member of the GET UP IN THERE crew. He's proof that no matter where you start, getting outside and getting after it can change everything.

Larry doesn't take days off. He's first on the trail, last to leave, and handles morale and quality control with the kind of dedication only a dog can bring. We built this brand with that same spirit in mind.

Every product we make is designed for real life outside — durable, comfortable, and built for wherever the day takes you. From the mountains of Colorado to wherever your next adventure leads, we've got you covered.

Thanks for being here. Now get up in there.